Advertising

How to Create a Podcast Media Kit (Free Template Included)

How to Create a Podcast Media Kit (Free Template Included)

Podcasters who want to attract sponsors, advertisers, or strategic partners need more than a compelling show— they need a professional media kit that showcases their brand, audience, and value proposition. A well‑crafted media kit turns casual listeners into paying partners and positions your podcast as a credible advertising platform. In this guide, you’ll learn the essential elements of a podcast media kit, step‑by‑step instructions to build one from scratch, and a downloadable free template that you can customize in minutes.

CPM Rates for Podcasts: What to Expect in 2025

What Is CPM and Why It Matters for Podcasters

Cost‑per‑thousand (CPM) is the standard metric advertisers use to gauge the cost of reaching 1,000 listeners. In podcast advertising, CPM represents the amount a brand pays for one thousand impressions of an ad slot within an episode. For podcasters, CPM is the lifeblood of revenue—higher CPMs mean more money earned from fewer listeners, while lower CPMs can erode profitability, especially for niche shows with smaller audiences.