Audience Analytics

How to Price Your Podcast Subscription (Without Scaring Away Listeners)

Published on December 4, 2025
By the Parsayla Team

🎧 Why Subscription Pricing Matters for Podcasters

Podcasting has moved beyond ad‑driven revenue streams. A growing number of creators are turning to subscription models—monthly memberships, tiered perks, or even pay‑per‑episode micropayments—to generate a steady income. Yet setting the right price is a delicate art. Charge too high, and you risk alienating listeners; price too low, and you miss out on potential earnings.

CPM Rates for Podcasts: What to Expect in 2025

What Is CPM and Why It Matters for Podcasters

Cost‑per‑thousand (CPM) is the standard metric advertisers use to gauge the cost of reaching 1,000 listeners. In podcast advertising, CPM represents the amount a brand pays for one thousand impressions of an ad slot within an episode. For podcasters, CPM is the lifeblood of revenue—higher CPMs mean more money earned from fewer listeners, while lower CPMs can erode profitability, especially for niche shows with smaller audiences.