Self-Monetization

Sponsorship vs Self‑Monetization: Which Path Is Right for You?

Sponsorship vs Self‑Monetization: Which Path Is Right for You?

Podcasting has moved from a niche hobby to a mainstream media powerhouse, and with that evolution comes a growing appetite for monetization. Whether you’re just starting out or already have a loyal audience, deciding how to generate revenue can feel like a full‑time job in itself. The two biggest options on the table are traditional podcast sponsorships and self‑monetization models such as subscriptions or pay‑per‑episode micropayments. Each has its own strengths, challenges, and ideal use cases.